It was our first trading day of the 2012 - 2013 fin year and we managed to get a reasonable sized order from a Sydney customer online today.
Before you ask "why a Sydney resident would buy garden pots from a Melbourne company" when surely there are pot retailers close by, I'm going to share my theories on Internet shopping and how this rapidly growing phenomena encourages this outcome.
I'm pretty mainstream in my views and the main reasons why I purchase online is price, range & convenience - i assume, much like our customer from Sydney.
PRICE - has to be the big one. No one wants to pay more for something than the shop next door. The internet allows you to compare prices without leaving the comfort of your home.
RANGE - imagine if you were very fond of wearing wooden clogs and you lived in Townsville. Beautiful town but not a great range of clogs for sale. Online shopping allows you to view a much greater range than what you could find locally.
CONVENIENCE - and to top it all off, you can have your clogs delivered to your door.
So...our Sydney customers get to save substantial money by purchasing from our online store: www.OutdoorEmporium.com.au and they get to view our great range from the comfort of there sun lounge and have it efficiently delivered to there home. Now that's something to celebrate with a Chardy.
The crux of it is - our fixed overheads are lower than those in Sydney (i.e/ rents, freight, utilities) so everything else being equal, we should be able to sell comparable goods for less than our competitors in Sydney.
Of course if your local nurseryman or pot retailer gives you great advice and happy service, buy something & support him because they are part of your immediate community and the World would be a far less interesting place if it was left to the mass chain stores.
In summary, where possible try to buy locally BUT if you don't want to "smash the piggy bank" to purchase QUALITY pots & planters, contact us to see if we can help.
Happy gardening
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